[vc_row][vc_column width=”1/1″][ewf-headline title=”What is Trade Show Magic” sub=”& How Does It Work?”][vc_column_text]Giving Your Exhibit The Competitive Advantage
A corporate trade show magician – infotainer will transform your exhibit and provide you with a strong competitive advantage. Each member of our infotainer team are proven experts at attracting crowds of prospective customers. They will communicate your companies sales message and generate qualified sales leads. We have the know-how to attract and increase customer traffic onto your exhibit by as much as 300%
What is Trade Show Magic?
Corporate trade show magic combines the use of customised magic illusions that have been integrated into into a professionally scripted presentation that by design is fine tuned to be highly informative, entertaining and compelling. An Infomercial, that showcases your sales message and when delivered by a member of our team, powerfully transforms your exhibit into a ‘Prospective Customer Attraction’ that provides your sales staff with newly qualified potential customers
This Is How it Works
From the very start, we work closely with your marketing and sales team in order to ensure that we fully understand your business, what specific areas of the business you wish to focus on and promote at the show, who your prospective customers are that you want to attract onto your exhibit, what their points of interest are and then:
- We develop a clear and concise brief commits to your show objectives.
- Working closely with you, we will script and develop your show sales message.
- Develop a creative presentation concept for review. (Infomercial)
- Work with your marketing team and exhibit builders advising on all technical and logistical arrangements based upon the style of presentation being used by our corporate magician.
- We can also provide help and advice on suitable promotional gifts that help to support the sales presentation
We also recommend that you ask us about our pre-event ‘Exhibition Impact’ training for your exhibit staff and also our daily motivational sessions used throughout the duration of the show to ensure focus and a strong customer centred performance.
We will help you decide upon the right presentation format based upon your exhibits size and design. There are three formats available to you, theses are as follows:
- Aisle Presentation – which requires no more than a 3×3 footprint and a podium, ideally facing the busiest aisle in order to ensure maximum crowd draw.
- Theatre Presentation – complete with a seating area
- Roaming Hospitality – This is a less targeted exhibit approach and whilst effective, tends to be more of an ad-hoc approach, used mainly to create an informal buzz on your exhibit throughout each day of the show.
One Point of Contact
You will have one point of contact who will be on hand to answer questions, give advice and keep your promotional project on track right up to the first day of the show.
This Team member will personally manage and create you trade show sales campaign.
Proven Track Record
With the Trade Show Magic Group you can be confident that your Corporate Magician/Infotainer is a professional possessing sales expertise, able to connect and communicate your sales message with passion, confidence, warmth and ease whilst identifying and qualifying sales lead potential for you.
We will maximise your trade show sales opportunities, achieve outstanding results and obtain a real return from your trade show investment.
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